Vet drugs on marketplaces: niche and leaders analytics
Client:
Vet drugs on WB and Ozon
Segment:
Vet pharma, marketplaces
Result:
688M ₽ niche volume on Wildberries
Direction:
Automation & analytics
The task
The task: understand the volume of the imported vet-drug niche on Wildberries and Ozon and see who holds it, before entering the marketplace.
What the AI units did
We collected and consolidated the purchase list into 41 drugs, pulled revenue, shares and top suppliers for every card.
Outcome
Outcome: the WB niche is valued at 688M rubles for the period, two drugs are seen to drive 71% of the basket's revenue, and it is clear who the competition will be.
